Panjandrum’s excellent post on the nature of some consumers of intelligence prompts me to think again about cognitive biases but from a different perspective. In earlier posts I focused on the cognitive biases of the analyst, but perhaps I was missing the point. Perhaps the cognitive biases of the consumer of intelligence is where we should focus.
Be careful. People like to be told what they already know. Remember that. They get uncomfortable when you tell them new things. New things…well new things aren’t what they expect. They like to know that, say, a dog will bite a man. That is what dogs do. They don’t want to know that a man bites a dog, because the world is not supposed to happen like that. In short, what people think they want is news, but what they really crave is olds…Not news bit olds, telling people that what they think they already know is true.