Big Data Approaches

By Roger Davies / 25 February 2014 / Data Manipulation

There’s an interesting article in the Harvard Business Review Blog about wrapping your arms around big data.  In particular it addresses  the issue of planning to exploit big data in terms of the tricky question of how you calculate the potential RoI for your efforts.  I share the view that if you have petabytes of data, much of it unstructured, you might not be able to estimate the RoI easily in advance.  But can you afford not to exploit your data?

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