Advanced analytics software is the key to helping companies reach the right consumers with the right products and services and using the right messages. Then, linking this ‘engagement’ data with ‘transaction’ data, media companies can develop a clear picture of what is really happening. Recent projects completed by IBM and the University of Southern California Annenberg Innovation Lab highlight the possibilities of using machine learning and natural language processing capabilities to comprehend consumer sentiment from the unstructured human language data flowing from Twitter and other sources.
2012 showcased the rise of political data science and big data, how campaign managers and pollsters gathered public opinions about each candidate, compared this with state-by-state election data and wove all the pieces into a comprehensive political campaign for each party. What social media was to 2008, data-driven campaigning was in 2012. Math quants and data crushers were able to disseminate the mounds of campaign data at their fingertips into actionable targeting information to persuade prospective voters across the nation, and within strategic swing states.
Raytheon is one of many manufacturers installing more sophisticated, automated systems to gather and analyze factory-floor data. Manufacturers are looking harder at data partly because of increasing pressure from customers to eliminate defects and from shareholders to squeeze out more costs. Regulators are also demanding more data collection to trace safety problems. The cost of computers, scanners and other hardware has also come down, and technology for storing and moving data has improved.
An independent study commissioned by the U.K. government to measure its progress in making use of public-sector data concludes headway is being made – but that the pace needs to pick up. The study outlines recommendations for how the British can best use public sector information to improve government services and unlock economic growth.
People analytics transforms our understanding of socialization in the workplace, the impact of office layout, and even concepts as “soft” as creativity. In the future, we will use this knowledge to create new ways of organizing people that radically improve the way we work. Office layouts that respond to social context and real-time feedback on communication patterns and interaction styles are new levers enabled by people analytics that no one could have imagined.
Demeter. Greek goddess beloved for her gifting of the harvest, the reward for cultivation of the soil.
“Data is the new soil”. David McCandless, Author, Information is Beautiful.